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Zoe commented on Fortune Swabs for South Asian restaurants

Share! Excellent show on BBC's Radio 4 on this topic - 'Blood for Blood':
What lies behind the reluctance of black and Asian people in Britain to act as blood and organ donors? http://www.bbc.co.uk/programmes/b00qx456
Face-to-face contact seems to be the most effective way to encourage donations across the board - although less efficient
!