Thanks for sending this link. I wasn't aware of NODA and would certainly not want to re-invent the wheel. I would love to bring NODA to my community.

I love this idea and think it could translate well to other areas where we are trying to effect behaviour change. I was thinking of the current IDEO Challenge - How might we re-imagine the end of life? Using the incentive model to link activities that are necessary, but uncomfortable, with positive activities that are a drawcard is  something worth considering.

I loved reading through your idea and I'm so glad you've got the opportunity to scale-up your great concept.

I really like this idea and would like to see it developed further. A key issue to consider is how this document can be found when it is needed (the person won't be able to tell you they have an advance care plan). How would a hospital or ambulance etc be able to retrieve it so that it could be activated?