This innovations have the potencial to solve the organ-donor problem. One that is now a reality (but still distant some years from the market) is a 3D printer that uses living cells to output a transplantable kidney.
Y Combinator is a recognized incubator for startups. They have incubated 250 companies in the last 4 years. One key concept they have implemented is the mentorship of co-founders of the new companies by seasoned serial entrepreneurs. Who can be the
Nice inspiration Oliver. Thanks for sharing with us this personal experience.
I agree that person to person contact will always be powerful and so is making donation personal. That being said, I truly believe that the effect of sharing the experience of donation can be magnified using digital technology. Your inspiration got me thinking about how to use a mixed approach that can take advantage of both offline and online worlds.
I think you're touching one point that is very important in driving behavior towards donor registration. It is called "social validation": I am more likely to do something that my trusted ones have done, in fact, as you say, I'll feel akward if everybody is doing it and I don't.
What about bringing a mechanism to let me know, let's say, who among my friends in facebook have registered as bone marrow donors and make very visible among them that I haven't. Likewise all my contacts will know when I become a registered donor.