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Born and raised in Wisconsin but enjoy exploring the world beyond the Dairy State. I'm an overall optimistic and open-minded person with a knack for sarcasm and appreciation for math. I had great time as a student at the University of Wisconsin and got a degree in Marketing in the process. My most frequent distraction is people watching, and when I'm not looking up and around me, you can find me looking down at the latest book I happen to be reading. If they made my life into a movie, I only hope it wouldn't be a straight-to-DVD release.
What I like best about this is that the employees at your company get excited about applying for this award and aren't just hoping to be recognized! I can see why it would be great for internal morale but must also encourage a culture seeking to find socially responsible opportunities. With visibility and the right incentives, I can see this type of program working well for both company and customer.
Agree that B Corps certification is fantastic! I had seen this program previously, and if given more widespread awareness, I think it would definitely encourage more businesses to get on board and also set standards that could re-frame how people view businesses that participate (or don't participate).
Reminds me of a great book called "What's Mine is Ours: The Rise of Collaborative Consumption" (http://collaborativeconsumption.com/) and the idea that sharing talents and resources is not only friendlier for the environment but friendlier for the world and sense of community.
This book is what inspired me to join http://Couchsurfing.org, and belonging has been an AMAZING experience! I've stayed with and met some incredible people, making some global connections that I wouldn't otherwise have made just staying in a hotel by myself.