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William commented on Don’t forget the staples!

Absolutely. I think there's a lot of misconception about the labor intensity and embodied energy that goes into the production of grains. That includes the huge amount of resources (energy, water, chemicals) for modern agriculture and the human input and supply chain associated with food produced in the developing world.

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William commented on Don’t forget the staples!

Thanks! Definitely needs refinement around how to best communicate the information to consumers - I think Dave Foster did a nice job in that area: http://openideo.com/open/localfood/concepting/print-the-process-on-the-packaging/