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Hey OB Roy, thanks for the message. I'd love to talk more about how we can work together. My email is

Thanks for the comment, Luisa! 1. There have been radio and SMS public service messaging campaigns. 2. We have launched similar approaches combining radio and IVR - for farmer training and for general health behavior change projects. We typically see 80% content consumption on these messages with 85% of respondents rating the content as useful or very useful. 3. For the content creation / behavior change side potential partners included Innovations for Poverty Action, Stanford Medical, MIT and the Ministry of Health. For the radio part, partners include Farm Radio International and United Methodist Communications. We would also want to coordinate with other initiatives to make sure we are not duplicating efforts. 4. The two major needs for implementation are funding for airtime and for local hardware installation (for scaling the intervention cost-effectively).