Hi Shahed Alam thanks for your comment. The first set of messages are the routine immunization information that is standardized for every country. With the child's date of birth collected at the point of registration, our alogrithm personalizes the reminders the registered phone numbers receive. We also send out relevant immunization campaign information as healthcare trend determines. The government use our system to send to non-routine immunization information to the target audience.
Our primary point of contact currently is the routine immunization centres hence we train the health workers to onboard the mothers. Also, we have large fliers at the routine immunization centres and USSD is already in use for financial inclusion in Nigeria and Africa (banking)