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I just had to include this image, taken in the bathroom of a broken down bookshop in London in the 1980's, run by a heroin addict.  For me, this image takes the conversation away from sanitation and into inspiration...what does it mean to make the to

I just had to include this image, taken in the bathroom of a broken down bookshop in London in the 1980's, run by a heroin addict. For me, this image takes the conversation away from sanitation and into inspiration...what does it mean to make the to

Photo of Andrew Burroughs
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Right. Making the primary motivation be about something very necessary and practical (paying your bill) has a desirable secondary effect of using less energy...sort of a sneaky/clever/cheap way to achieve results.

This concept could be readily scaled up to the community level, and has been in projects like Tidy Street, at least as it raises awareness of usage. But what if communities (or families, groups of friends, etc) paid their bills collectively? This would tie in the daily/weekly awareness with the motivation to keep usage and bills low. It could also highlight where waste in the system needs to be addressed, by making that information more public for community members who opt in. If communities are to lead the way, then communities could pool responsibility for paying bills, vs defaulting down to the individual family unit. This could change the game.
The downside might be a less personal connection between individual actions and collective usage, but good visualization and communication could minimize that downside and encourage help to be directed where it is needed most. We are so conditioned to tackle energy as individual units vs groups.
Group buying power could influence prices and group coordination of usage would enable reduction of peak demands by aligning and adjusting usage to better match available power, again lowering costs.

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Andrew commented on More Crowdfunding of Solar Power - Oakland Solar Mosaic

I think they are connected. I'm a small investor in joinmosaic and they have projects all across the US.