I like how research phase can serve as an innovation laboratory, where you make the knowledge grow higher. Research is very much used in the projects I work with, exactly in the same way. But as a project manager and COO, I keep an eye on time and budget.
Without compromising the goals of the research phase (quality), do you control any of these variables while going through the research phase? If so, how do you do that?
I'd love to read your answers.