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The San Francisco OpenIDEO Meetup team just finished up a quick discussion about your great idea and had a couple of insights/questions:

Would it be possible to focus solely on the PEF system and use another renewable energy source such as solar? Our team felt that in California the manure methane process may not be as attractive/cost effective as other options and in Kenya manure may already be needed for fertilizer or fire fuel.

Specifically with the PEF system, what is the margin of error or chance for user error? (in comparison, with heating, one could easily tell by actually seeing the boiling, thermometer, etc).

How sophisticated is the apparatus around the PEF system? Is it something that could easily be repaired in a remote rural location?

Could the PEF system actually enhance the overall shelf life of the milk?

In regards to the methane/electricity converter, what is the manure to volume of milk ratio? In Kenya would this be something each farmer would have or could a small village share it?

For the Kenya situation have you thought about using micro finance (such as to help farmers afford it?

While a spoilage rate of 50% is really high, it may be important to confirm with these communities that demand is actually high enough to cover the cost of implementing the new process.

In California, we felt there may be an opportunity to partner with large regional farms(Straus or Clover dairy farms, etc) and focus on branding the milk to show its 'green' benefits. In theory this could create something similar to the current organic trend amongst some consumers and allow farms to justify the cost to convert to the new process.

Also in California, we thought it might be possible to incorporate a 'Tom's Shoes" approach in which if consumers bought 'green' milk from participating CA farmers, a portion of the price would go towards helping dairy farmers in other countries to convert to this process, thus greater helping the decrease of greenhouse gases. The team thought that as long as the consumer understood the cause, a large number would be willing to pay a higher price for their milk.


Awesome progress! From some of the original research, people found that knowing others around you are recycling can positively influence others to recycle. Would it be possible to add a location aspect to better see your city or community's recycling stats? For example, if a user had an option to enter their zip code, they could easily identify their 'community' and be able to see specific data for it. Sorry, for the late idea! The app looks great!

Awesome! I'm emailing you my contact info now!