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Hi Kate,
My birthing experiences took place in California.

The expectant, new moms or other family involved (users)would hear about these support groups and helpline from the doctors or health care providers during their health checks to the hospital during pregnancy.
In my idea there are two ways in which users can get help:
1. Through helpline. This helpline number will be given to the users by the hospital or health care providers during their hospital visits for health checks. This helpline can be formed and managed by NGOs. They can get volunteers who are experts in medical fields in all different languages and be available for users to seek medical help or advice.
2. Through Support Groups. In most of the places support groups may already be existing, but users may not be aware. If it is an existing support group that a hospital or healthcare provider is aware of, then that information about the groups can be passed on to the users. Otherwise, the health care providers can provide help to the users to form their own support groups in their areas. These are casual conversations and experiences that users share with each other and support each other. There is no funding required for this. If the user is interested even the helpline can provide help in identifying the nearest support group for the user and in absence of one, user can be helped in forming support group with users in their area.

I am happy to clarify if there are more questions. My idea is based on my own experience. Talking to a lot of other mothers both new and experienced and experts in medical field helped me gain confidence that I can deal with my issues and I finally did it.