This is a great idea Karyn! With consumers becoming more socially conscious, I believe there is a significant opportunity for organizations that have a social objective as well. Similar to the success of Homegirl Cafe, I feel if consumers are aware purchasing your baby wrap will help empower women who are struggling, they will be willing to choose your wrap over competitors. I see immense potential in this idea. It is a brilliant way to get the community involved in empowering those in need.