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Visually simple, informationally comprehensive displays in supermarkets, showing at-a-glance indications of seasonality using either digital interpretation (eg. infographics) or realistic digital imagery (eg. plant-cam).  The ideas focus on building

Visually simple, informationally comprehensive displays in supermarkets, showing at-a-glance indications of seasonality using either digital interpretation (eg. infographics) or realistic digital imagery (eg. plant-cam). The ideas focus on building

Photo of Stephanie Chen
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The Summer Garden Pop-Up Restaurant embodies a cross between a Community Supported Agriculture (CSA) scheme and a pop-up restaurant.  By contributing a certain amount of time to a local community garden plot, volunteers are offered a set number of fr

The Summer Garden Pop-Up Restaurant embodies a cross between a Community Supported Agriculture (CSA) scheme and a pop-up restaurant. By contributing a certain amount of time to a local community garden plot, volunteers are offered a set number of fr

Photo of Stephanie Chen
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Stephanie commented on Show Me Seasonal

100% agree that simple and effective is important, especially residing the digital world in which we now live, that seems to put us on the edge of info-overload on a daily basis. under these circumstances, i think it becomes more important to have information readily available for those rare occasions when a consumer stops defending themselves from unwanted information and is actually motivated to seek out some bit of information. with younger generations (18-31yr olds, the millenials), past research has shown they value having the option to decide, but prefer only a few and clearly-defined choices. they're also used to seeking out information, but demand it in a very accessible format. i think this kind of simple signage / infographics would play a large part in reaching that group of shoppers especially (whilst being useful for everyone else too).

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Stephanie commented on Show Me Seasonal

cheers alfredo. 'an exciting trailer for upcoming vegetables' -- YES!

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Stephanie commented on Summer Garden Pop-Up Restaurant

thanks, i'd love to see one in mine too. perhaps time to add it to the bucket list...