Hi Cansu :)

I really appreciate your efforts to gamify such a boring process like financing. Rewarding the user rather than warning like "hey you've spent so much" would work much better, and encourage the newbie startupper, who encounters many difficulties and has enough reasons to give up :/ Levels can be applied; first you should be choosing very basic things and then going into further details. Also, for the "Browse" menu, those who started up with your Start-up Wallet can upload their own stories to earn points, which can then be used to reward them exclusively. That would foster the startup stories under your Browse menu, and you would not have to look for such examples and try to find out about their startup budget.

Turning the "hustle mode" on or off from the beginning has some negatives in my opinion; the hustle mode should never restrict the other more expensive options. Even if I choose to use hustle mode, i might still want a chic office in my city and the cheapest IKEA table in that office :) You should always be giving both options without choice overload, and yes, that is a good way to advertise and keep your website running. This might be helpful about how to direct users to choose the right thing for themselves: http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html

Besides those, the expenses should be categorized into two sub-titles: once-and-that's-it expenses and regular expenses. You will be buying a desk once, but you'll be paying monthly rent for your office. So the startupper must consider if he'll be able to afford the monthly expenses, because the real thing begins after you start your start-up. Will he be able to earn/have/provide enough to keep his business running? You should also consider such little expenses like monthly bills, ground coffee expenses (hehe), and so. Maybe Starbucks or another coffee chain can offer discounts or provide such things and make its advertisement at the same time, cutting off some expenses.

That idea of yours has a huge potential in terms of advertising and collaboration. Very simple, yet quite helpful. It should not be only for startuppers but also for those who want to move in to a new flat for example. Unpredicted expenses are always a problem when moving in, you should be helping them, too :)

Well done, kuzu! :)