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Endless was founded in 2012 with a single mission: to provide access to affordable personal computers to people in the developing world. Endless has created its own hardware and operating system, Endless OS, tailored to the unique challenges of the developing world. The hardware is designed on the premise that affordable devices can be delightful. The software has been designed with the simplicity of modern mobile operating systems, but with the power of a full desktop OS, and an app ecosystem that includes an office suite, games, a photo editor, and more.
Hello, Amplify team! We've uploaded our user experience map, along with responses to your questions. Please let us know if there's anything we can help clarify at this point. We're excited to continue the conversation!
Thanks for the question, Amplify team! Education is such an important goal for us and we appreciate the opportunity to discuss this, especially since we see a broad scope for partnership with you on exactly this.
OUR VISION We see Endless as a tool that bridges the limitations of cost and connectivity through engaging and empowering content for our target user. Rather than just a computer, we are building a content ecosystem, based on what our users have told us they want. While we believe in the power of academic educational content, we have chosen to couple this with self-guided content where people have the ability to chart their own course. We want to open up avenues and career opportunities that our users may not have known existed -- music, drawing, photography, cooking, computer science and entrepreneurship skills. Most of all, we want to excite our users about the possibility of exploring the world beyond their immediate surroundings. We came across a quote on another challenge by Abramz Tekya -- “The exposure we get shapes the kind of dreams we have.” This rings so true for us. Our goal is to build a tool that unlocks the inner potential in our users by broadening their horizons and sense of possibility, inspiring change in themselves and others around them.
LOCALIZED ACADEMIC CONTENT We have explored options to place traditional academic content within our device. For example, in Guatemala (one of our target markets), we partnered with the Ministry of Education to place 100 Endless computers in 10 schools. The Ministry shared official academic content with us and we built apps to improve student learning, as well as to enable better teaching and lesson planning for teachers.
EXPLORATORY LEARNING We interpret education as going far beyond the school walls, so we dove deeply into our users’ world to understand what they care about. In a Guatemalan village, we met a Mayan leader and priest, Tata Pedro Cruz, who helped us understand the value of using Endless to spread awareness of ancient cultures and beliefs. Decades of civil war in Guatemala have almost wiped out the Mayans -- 83% of the 200,000 people killed in the war were Mayan. The priest spent his time giving lectures around the world, trying to preserve the Mayan culture and traditions. We decided to help scale his work, and created an app dedicated to Mayan culture and language that children in Guatemala can now explore on Endless computers.
INTERNATIONAL EDUCATIONAL LEADERS We also recognize the power of working with established educational leaders, who are experts on broad high-quality content. We have partnered with global content leaders like Wikipedia and Khan Academy Lite, who have teams of people thinking about and refining educational content everyday. Through our software, we bring their content to more people around the world, even without an internet connection.
NEXT STEP We believe that we have taken meaningful steps towards building a high-impact knowledge ecosystem and we are excited about the many, many more to come. Next, as we broaden the functionality and flexibility of our platform, we need to understand how to scale our work globally, while maintaining the informative and immersive experience our users have come to love. We want to explore the right content needs in different contexts, identify the right partners and content providers, and build valuable content hubs across multiple languages. What we learn in the refugee content, we will apply all around the world. We hope for this to be an ongoing conversation with the IDEO and Amplify communities, as we learn from your expertise to build a strong solution for refugees and others around the world.
Hi Shane, thanks for the tip! We've added a map of user needs along with initial user feedback to our submission above. We will post updates and more information as we continue to refine, but please let us know if you have any questions.