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Sergey commented on Cup sharing

Are you speaking from your own experience? Because we actually spoke with people and coffee shop staff/owner (as mentioned in the text above). Collecting and cleaning cups isnt much of an issue provided such mechanism allows for stacking. Coffee shops (at least in Russia) are required to have dishwashers anyway, so the outcome is just heavier use of them.
People we spoke with are skeptical around the placement if these machines and, yes, sanitation. Placement approaches are mentioned in the text above, so is the issue of sanitation.