Thank you Linda for bringing in that additional dimension to the idea. Wow!!! Never thought of it like that but now thinking about it makes so much sense. Parents/Caregivers are one of the fundamental blocks for a child's upbringing. If we can tap into that resource and engage them, it would be fantastic. Let us build on that in coming days to translate that into a workable plan.

I will keep you updated on the results of initial steps we are taking to gradually introduce the idea. There has been some very positive development in last 48 hours on this. :)

Thank you Guy for sharing your thoughts. Much appreciated. Infact, we are going into a pilot this weekend where the school has already asked the kids to collect woolens from their homes and distribute them.

I will observing the process very closely and the interactions which happen during that process. We have the target audience identified from three different cohorts. Hoping to generate some meaningful insights. Will certainly add the learnings on this platform.

Wonderful. This is surely going in the right direction by creating an ecosystem of information for various actors playing a key-role just prior to / during / immediately after the delivery. Thank you for sharing the additional information.

I read somewhere that providing a simple alpha-numeric series number for each kit which is used as a registration number (send that alpha-numeric nbr as SMS to 1-800 number) helps connect directly with the mother / baby. This can initiate the direct relationship between Ayzh and the mother for next few years. There might be a cost associated with it (generating the number, 1-800 number etc) but I do see some very long term and meaningful gains through that approach in connecting directly with the moms through a simple approach. There are many significant advantages with this approach which would help your team in furthering improving the experience for the mothers and prepare babies for a much better future. You mentioned that you envision reaching out to mothers/family on best practices. So thought of sharing the idea. :) Not sure if it helps in your current plans.