Wonderful. This is surely going in the right direction by creating an ecosystem of information for various actors playing a key-role just prior to / during / immediately after the delivery. Thank you for sharing the additional information.

I read somewhere that providing a simple alpha-numeric series number for each kit which is used as a registration number (send that alpha-numeric nbr as SMS to 1-800 number) helps connect directly with the mother / baby. This can initiate the direct relationship between Ayzh and the mother for next few years. There might be a cost associated with it (generating the number, 1-800 number etc) but I do see some very long term and meaningful gains through that approach in connecting directly with the moms through a simple approach. There are many significant advantages with this approach which would help your team in furthering improving the experience for the mothers and prepare babies for a much better future. You mentioned that you envision reaching out to mothers/family on best practices. So thought of sharing the idea. :) Not sure if it helps in your current plans.

Thanks Sanjana for your thoughts. Appreciated.

You are on the right track. Kids between 3 - 5 years are not school ready but what I have seen in India is there are formal full 3-4hour school for these kids. There we have the opportunity to connect with the kids and do that with the help of older kids to imbibe the training and messages on various aspects. My daughter who is only 30 months old, is already learning maths, drawing, water management, some early social values in her school.

And I could not agree with you more that the medium has to be interactive - fun filled to deliver the knowledge/values/key messages. That is where technology comes in handy. We should standardize the platform across for all the schools (except the local language/culture customization) for these interactions.

Awesome idea. Leveraging the
- experience of Janma by introducing another product through the same/similar distribution channels - this time focusing on the 48 hours immediately after the delivery
- reach of mobile phones (reliable, cost effective, scalable, easy to use)

to solve the problem which is needed in almost every community in developing world. All the very best!!!

I am curious to know if you are also considering providing the technology solution to the moms & care providers who have missed out the opportunity of getting the kit after the roll-out.