'Kickstarter' for farmers
500farms is a crowdsourcing and delivery platform that connects small scale rural producers to buyers in Nigerian cities
Profile
I am passionate about: Ideas, Learning, Thinking, Solutions
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Research
0pt
Idea
51pt
Evaluation
0pt
Collaboration
89pt
Total
140pt
500farms is a crowdsourcing and delivery platform that connects small scale rural producers to buyers in Nigerian cities
|Questions|
Are any producers aggregating into cooperatives and associations so that buyers can consolidate their logistics and buy from groups rather than individuals? How far from urban centres are buyers prepared to travel to source production?
|Answer|
First a very simple analogy of how the process works.
Miriam has 100kg of tomatoes in Gboko to harvest in 4 days. We set up the campaign seeking for buyers. In 2 days, we got full subscription from 3 people, Paul – 30kg, Jessica -24kg, Femi – 56kg. After harvest, Miriam receives payment, we take the tomatoes, arrange transportation and ship to Paul, Jessica and Femi who live in Lagos (320km from Gboko).
So buyers’ roles are limited to placing orders. We consolidate the orders and the logistics. The challenge in Nigeria is that most (about 70%) of food is produced 300km – 1100km away from denser cities with higher per capita income. So it is not productive for one buyer to travel to source production, however one buyer can set out to source production for 100 other buyers, this reduces the unit cost of transportation.
A hack exists to this solution, typically when people in cities travel by road for business or visit home towns, farmers/producers come to the side of the highways in their villages and set up shops. Travelers buy a good bulk because it is way cheaper than in their city and they also serve as ‘souvenirs’ for neighbours from their trip. It is also very common for friends and families, who are aware of the trip to request a predominant produce common to the destination.
A number of producers aggregate into cooperatives and association. However one of the core of our idea is to find ‘takers’ for producers before harvest time, so that they don’t have to bother about storage, and considering rot kicks in when harvest begins. I think the cooperatives will be useful for access to producers and the knowledge they provide but there may also be disenchantments with the methods the cooperatives uses in prioritizing whose produce to sell and when. We could A/B test it and set required metrics to measure outcomes.
Buyers (in our case – busy professional in cities who do grocery shopping) wont find it efficient to travel 50km more than once a month to get groceries.
|Question|
How many of your producers are women and what is their experience of using this scheme? How have they been socially and economically empowered by this?
National statistics indicate that 75% of the small scale producers in Nigeria are women. We do not have enough engagement beyond running tests to measure any metrics or their experience yet, but their expectations during our discussions about what it could offer were high.
|Answer|
They shared what they could do with extra funds, if they were able to earn more, being able to allocate resources as they see fit; better healthcare, access to clean water, nutritious meal, nicer wardrobes, better roofs/newer house. They didn’t speak about education much (primary & secondary), mostly because they figured government was doing enough with the free schools, but they wanted to be able to afford their kids going to college.
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