Hi Julia, Toast Ale is indeed a very cool idea. Yining and I shared your story with our colleagues after we visited Julie in July and they all loved it! China's craft beer market is emerging but still niche. There are a few independent breweries in major cities like Shanghai and Beijing - some of them are international prize winners. Most of them only serve in their own bars and pubs with few selling bottled beer. China has always been both a major producer and market for beer, however, with the consumption upgrade, Chinese consumer start to pursue better quality products such as craft beer. It resonates with my own experience as I see more and more articles about craft beer on lifestyle media and imported products on the market. As for the food made from surplus ingredients I don't see a trend going on right now. However, this may due to there are no products, brands or institutions focus on this area to raise awareness yet. This is also a field that we are currently researching on.
Hi Daniel, I like the term "food waste alchemists"! It captures the essence of utilizing food waste to generate something valuable. I did a quick research on Okara and seems some people do use it to make desserts or snacks at home. According to them it's nutritious, delicious and with much lower calories. But I didn't see a solution in scale like ReGrained yet. It's a pity that you only ship within US now as I'm really curious to try it out :) I guess next step for me is to do a deeper research on "Okara alchemist" and probable some other type of "food waste alchemists". At the same time people's awareness and perception on food waste differs in different areas in the world hence their reaction on "food waste product" will vary as well. This is also an important aspect to take into consideration when developing this kind of products. Any suggestions are appreciated:)
Looks like a great plan! Craft beer is an emerging trend here in China, especially in major cities like Shanghai and Beijing. There might be opportunities for brands like Toast ale. We would love to be involved. Maybe we can schedule a talk to get a better understanding?