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Karen,

First of all I LOVE this idea! From what I have gathered, I see Tomatero as a behavioral “nudging” tool that makes it easier for anyone to grow his or her own food. When I first started gardening I would spend countless hours on various garden sites learning about different varieties, spacing, soil, and sun needs, climate zones, and more. It was daunting and difficult to know what sources to trust and how to manage my growing experience. What I like about Tomatero is it serves as a hub for 1) information on how to grow 2) an interactive reminder to tell you when things need to be done 3) an appreciator that makes you feel good about growing food and 4) a catalyzer for a community who wants to grow and learn together.

The prospect of putting all the information you need into a single, integrated app is really exciting and I cannot wait to see how this evolves further. My wife and I started a “wedding Farm” this past summer with the intention of growing all the food for our wedding which successfully fed 250 guests and generated a lot of great conversation around food. While our scale was probably a bit bigger than the average urban grower, we learned a lot about what matters when organizing a garden, what information is relevant, and what could have been useful in nudging us towards better action. If you ever need help thinking through user interface I would be more than happy to brainstorm or offer any feedback.