Partner with churches and other religious groups to sign up donors. Because people trust their churches, they would more likely donate if their religious authority endorses bone marrow donation, or cheek swabbing.
Yes! I hate wasting time waiting. I once stood in line at a bank for over half an hour to see a teller. What if banks had educational material about financial health and planning available when you are waiting in line? It could be something as simple as Bank Of America having a sign that says "While you are waiting, have you checked out our bettermoneyhabits website? It has short videos to help you manage your money better" as well as a QR code or iPads where you can watch the videos while you are in line.