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I had a brief look at your interview transcript and experience maps. You have some good insights from doctors about post natal care. You could also think about the following,

- A more detailed understanding of a day in the life of a nurse? What are the barriers for efficient nurse to patient information flow?
- Do mothers feel the need for additional information? Why? What are the particular aspects they need help on?
- Mothers get most of the information from the elders, what would their perception on such a service be? What is their role in the information flow?
- How would this new born kit and the information benefit the baby, mother and the family compared to existing methods? A more deeper understanding on this aspect is required to ascertain the value proposition.
- Who would be the early adopters for this service?
- How many mothers in low income communities own a phone Vs one phone per family where the phone is usually with the male member?

This is a wonderful idea. Awareness on primary healthcare will give confidence to a mother and help her own her child's health. You could also research on the following,
1. Emotional and physical changes a mother goes through at various stages of pregnancy and post delivery.
2. Her influencing factors, motivations and barriers at different stages
3. Her perception of her baby's and self well being

These insights will largely define the communication strategy and design.


Saranya commented on Community building and growing your own food.

Hi. Sorry, I have been out of action for a while. This is an interesting idea Ajmal. It could be as simple as growing sprouts and some nutrient food for kids like potatoes, sweet potatoes, peanuts, etc. The crop should be easy to grow in multiple climatic/geographic conditions and nutritious. All the best. Do share your insights.