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Hi SL,

Thank you for reaching out.  I have read through your proposal and looked at the Spreeha website.  You are right that our concepts are indeed very similar.  I would be very interested in speaking with you to learn more about your Sona initiative and to discuss the possibility to collaborate.  Would you be available to skype sometime next week?  I am based in Accra so I am in GMT.  Let me know if this might work for you.


Hi Chioma,

Although we have strong partnerships and success with 3-2-1 elsewhere, we still have a lot of room for growth and improvement.  For this particular climate change and urban resilience project we would like Amplify's support for the content development process that we will facilitate with the MET service and various resilience stakeholders.  Amplify can support us in building our network.  We will also need to conduct pre-testing of the various messages and collect feedback from the target users on the content and structure.  Furthermore, we would like to conduct additional research on the service usage and resulting behaviors.  Amplify has a lot of experience with user-centered design and we believe that Amplify can help us to further investigate and improve our model.

This is the answer to the final question:

4. This question is partially answered in my previous response. The marketing will be done both before and after the Service is launched, via various communication channels. The launch event planned by Vodafone will include an awareness phase across all regions of the country, comprised of vehicle branding, audio broadcasting, and market stalls. Any Vodafone subscriber will also receive push SMS messages to inform them of the Service‚Äôs information channels.

In regards to strengthening the awareness plan, we will have mass awareness campaigns and promotion through Vodafone and each of our content partners. We intend to use below the line marketing strategies, for example, sending out push SMS messages around times of climatic crisis. Through our content committees we will have strong partnerships with civil society organizations that already work within affected communities. These CSOs will help us to establish key contacts and networks within the communities and therefore identify the right community mobilizers to disseminate the information. The mobilizers will promote the service and encourage individuals call 3-2-1, as well as opt-in for the weather messages. Our push weather notifications been very popular among users in our other countries.

For non-Vodafone users we will set up a long code number for them to call to access the 3-2-1 Service, though they will have to pay regular network chargers. Our ultimate goal though is to eventually have the Service across all network providers, and this is something towards which we are actively working.