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Hi Antonius- Thank you for your message! Yes, it definitely is a problem that coffee farming has become less profitable for farmers, and the project looks for ways to address that problem. 

A key issue in the coffee industry is that farmers are often not earning a "living income", or in other words the amount of money necessary to provide for their household needs like food, lodging, school fees, etc.  Our project addresses this basic issue of income through linking with Great Lakes Coffee Company to ensure that farmers have a market for their coffee. We think that sustainable solutions should be rooted in market based realities, so the project will work with Great Lakes to help train farmers to produce the quality of coffee that the market demands, as well as to provide a market to buy their coffee. Great Lakes has decades of experience in the African coffee sector, and sells coffee globally, linking young farmers to international markets.

Likewise, we are also connecting young farmers with access to the tools that will help them grown their farms as businesses such as access to credit, education and training. Through developing skills such as financial literacy and business management, farmers are able to make better investment decisions about how to increase profits through farm operation and growth. Additionally, we will support young people in developing agribusiness enterprises that operate alongside traditional farming to support the growth of the coffee industry, such as agro-input suppliers, or other farmer services.

Pictures are coming! We'll be posting them next week. Thank you for the feedback! 

Hi Chioma- I'm with SHIFT,  but as I mentioned before, we all work together very closely as one team and communicate regularly, and usually daily.

At the moment it's SHIFT devoting the resources, because we focus on project design and planning.  However, when it's time to implement the project, WRH and Coffeelac will be the on the ground implementing partners, so they'll be devoting resources to implementation on a daily basis, and SHIFT will be working on coordination, project management, etc.  We also plan to bring in a Project Manager/Fellow to provide dedicated support for the project (because WRH and Coffeelac do have a lot of other activities going on!) and ensure it's integrated into the business processes of both organizations.

I hope this helps answer the question- and if not please feel free to follow up for more details.