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I am passionate about:
Social change, Sustainable brand building, corporate social responsibility, Brand strategy, Emerging markets
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Independent brand strategy consultant
I am an independent consultant with specific domain expertise in brand strategy. My experience and expertise covers the critical elements of brand positioning / repositioning, brand equity mapping and measurement, brand portfolio optimisation, brand architecture development, consumer / category / markets understanding and brand health monitoring.
Hi Hanna - Great idea and great initiative. I am from India and I have seen the challenges of getting access to clean drinking water in India. I also come from a strong FMCG consumer understanding and innovation experience. I am keen to support you on this as the idea progresses through the OpenIDEO platform.