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i just joined openIdeo and found this challenge. Great and hugely important challenge. Two issues: 1) kids knowing about and wanting fresh foods and 2) having access to them. If you live in an inner city, you probably have access to liquor stores, gas station convenience stores, and fast food outlets, but not to urban green grocers. How about tax incentives (serious cash) for grocery chains and food producers for getting fresh foods into needy areas. Other financial incentives to schools that replace junk food with healthy foods. Create a Halls of Fame and Shame for our public officials that fail to actively support proper nutrition. Create a version of Farmville that teaches children and adults about nutrition.