I really like this idea of assisting families in saving for their child to attend college. While it may be tough at first to change spending habits, the long term effect could also trickle to others financial decisions and could put the family on a better financial footing overall. During my research I looked at Acorns.com which is an app that simplifies the micro savings process. Perhaps something like that incorporated into your program could help parents put small sums aside to overtime amass a greater sum when the child reaches college age. Great idea.