As the experience of Sodimac in Lima, you could involve a home improvement retailer to change one street or neighboardhood. Giving an example to the other ones, but also could be a great advertising for this HIR, so that can give all the stuff for fr
I really like "the super challenge", about the layout I think that is not the best from the customers perspective, it´s still a producer approach. Maybe reorganizing the shelf in a way that serves both what customers look and the local identification. This will make it easier to convince the supermarket chains.