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Director Engage by Design and Senior Advisor - Innovation Forum for the Future
Forum for the Future
"To cultivate progress in society and environment through the strategic management of technology and culture."
I’m part of the System Innovation Lab at Forum. I work on innovation, creative techniques and future scenarios projects, related to ICT, food and healthcare. My job is all about creating sustainable and innovative long-term solutions. My background as an industrial designer gives me a great footing to use design and creative methods to help us get there.
I’m excited about the process of generating not only one massive answer but a mass of answers that can help us tackle the sustainability challenges of our generation. I use people-centred design and future concepts & scenarios to generate disruptive innovation for services, products and businesses models that will lead industries and change systems. Recently I’ve been collaborating with Ecover, Novelis, Kimberly-Clark and all the brands part of the Sustainability and Brands roundtable. Also I collaborated with Sony, on Futurescapes which is a platform to explore how technology can enable sustainable lifestyles in 2025.
In the past I worked in telecommunications, product and service development and advertising, with companies like Telmex/America Movil and Leo Burnett. But I soon realised this wasn’t quite what I wanted for my career. So, I decided to travel by land from Mexico City to Ushuaia (the end of the world in the Southern Argentina) and study sustainability with people in local communities along the way.
After that fantastic odyssey, I came to the UK to study my second masters an MA in Sustainability and Design and found my design studio Engage by Design - happily merging all my design experience with my passion for sustainability.