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Rob Kaye Han
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Berlin, Berlin, Deutschland
Founder at Refuture
"Sustainability, Education, Technology"
In short, I’m a hybrid marketer.
I merge business, design, and technology together because there are great things that can only be achieved when they are combined. Always with cultures and systems in mind, I focus on shifting human behaviour for the long term. My entrepreneurial background, and belief in always giving more than you take, drives my dedication to sustainability, education, and technology.
Great job on posting this idea. What I like most is that there is a cadence attached to this 'necessary chore'. Groceries every Tuesday at 10am - 12pm makes the moments to meet with other caregivers and care-receivers regular, which really allows for an organic and seamless gathering of those in the space. :)
I especially like how you've 'met the people where they're at'. By inserting the gratitude triggers into their regular workflow, it makes the experience a lot more seamless. As it is, there's already a lot of resistance to adopting more tools/software.
Here is some feedback:
1. User Journey. It'd be great to see an exact user journey or user case scenario.
2. Systems/Culture Building. Ultimately, the best ideas are going to be the types that make a long term change. How will Leapsome build a real habit that will lead to a culture change. Authentic expressions of gratitude is what the challenge focuses on. So while software is good, it has a tendency to become 'one size fits all' so I'd think about answering this.
3. Start From The Top. As mentioned in the challenge brief's research, it's important to address the dynamic between leadership and team members. How does leadership interact with your software, and how are you getting them to 'buy in'. The fastest way to make change, unfortunately, is still to have it come top down. One question that I had in my mind was whether or not employees would 'game the system' and use this platform as a strange way to do internal politics. The 'private' and 'public' feedback in a way gives off a bit of that feel.