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"Experimentation is the precursor to all innovation."
I see design as not only the conception and production of products and services, but as a medium for solving problems; both practical and social. There are constantly new problems that need to be addressed through design, be it a poorly considered appliance to a badly designed service. These challenges are what inspire me as a designer — solving problems in the pursuit of perfection.
However, going beyond just problem solving, design is also a way for a designer to express themselves; through the creation of unique and engaging experiences through their work which can be shared with the end user. Today, my practice is driven by this outlook. I strive to address problems as practically and efficiently as possible, but also in the quest to create new experiences with the end user through my work.