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Peter commented on Survey says...

Hi, I think you make some great points here. I thought I'd chip in an article that talks about motivating people to be altruistic, it provides some interesting, and perhaps slightly provocative views. It's a piece written Rory Sutherland is vice-chairman of Ogilvy Group UK from a recent issue of Wired magazine.

He talks about not making the altruistic aspect of the product/action the main motivation, but focusing on other motivating factors that take less reasoning - so in this survey, we get more community involvement as a result of students trying to improve their resume. It's a little of the "what's in it for me" attitude and I think looking how we extend the value gained from being involved is an interesting approach, and I wonder whether it's best to appeal to self interest or altruism, or try to lead one into the other.