I love your idea of turning something as important as portfolio's into a space where feedback and open innovation is encouraged. I also support your connections with social media such as using a Facebook app--using social media is the key to engaging users nowadays. These people are also usually the type of people looking for interaction and comments, and more likely to set up Pipeline Portfolio profiles. Since this is so virtual, it can easily be expanded globally as well.
I definitely think the kits should be kept as physical kits. This way, the idea can be spread globally, and not just to developed areas with internet access. By keeping materials simple and solutions open-ended, kids around the world can use these and express their creativity. I find that when a classroom of students is presented with a set kit, all their results turn out similar. However, when given materials with no set instructions, their imaginations run wild.
I agree with this. So many students have the potential to bring great things to companies, especially in marketing and advertising roles, but are too harshly judged by GPAs and resume cuts. With this included, students will be looked at in a holistic way, similar to university applications, which is much more practical and useful for recruiting.