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Born in Nepal, grew up in the US, and trying to find the spaces in between...
I am interested in the intersection of technology and social development. How do the advances in technology, whether they be in open source methodologies, mobile technologies, or in the social sphere, contribute to social development, especially in low resource areas? How can we use technology and create collaborative communities for positive changes in places like my home country, where the general mood is one of pessimism? How should technologists respond to the social/political/cultural landscapes they are placed in?
These are the questions I find myself exploring these days.
I really like the overall concept, and the idea of Nike creating everyday objects that keep you active and healthy, given the overly sedentary modern life. I really liked the half-ball that you balance on. The standing mat is good too... great to encourage standing habits (just like standing desks). I thought the sofa and the stool were less appealing from this viewpoint, though "refueling" is an interesting way to put it.
Regarding distribution channels: the midwife / community health worker infrastructure may be a better way to distribute this flipbook rather than using channels like soft drinks and mobile sim sellers. This would work well for 2 reasons: 1. it would get it to mothers exactly and 2. it comes from a trusted source so that mothers know to trust this information. There is a lot of information about childbirth (hearsay, superstition, etc.) that exists in many communities, and simply *new* information cannot fight against these: it has to be trusted.
This also might help you to focus the flipbook on childbirth and post-birth information rather than pregnancy information, as a flipbook with "too much information" is very much a potential risk here.