Beauty Flakes System
We designed a system to sell solid cosmetics in little quantities avoiding the use of sachet.
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Research
0pt
Idea
13pt
Evaluation
0pt
Collaboration
0pt
Total
13pt
We designed a system to sell solid cosmetics in little quantities avoiding the use of sachet.
Hi Kate, thanks for your comment! Here below our reply.
1_What would potentially be the biggest barrier to implementation of this idea?
We think that reaching big companies that sell cosmetics in developing countries asking to take action into a social business would be the biggest barrier, but having the chance to receive the help of the Think Beyond Plastics Accelerator Program will add value to the project and help establish a business-level dialogue with companies.
We see in the involvement of major brands both a barrier and a big opportunity to improve the market of monodose cosmetics, reducing plastic packaging waste.
2_How would you incorporate branding/brand recognition into your product?
We want the brand to be recognized through the whole system:
- By placing the brand on the product itself (cosmetic bar), on the packaging (metal boxes and bottle) and on the dispenser
- Through the involvement of major brands that can support local soap productions, creating social and economical value locally and reducing logistics costs
- By engaging, supporting and educating the sellers to establishing a trusted relationship with customers.
3_What are the next steps in developing your idea?
We already prototyped the cosmetic flakes idea with good results concerning the product main characteristics and usability. Now we plan to test the whole system first in a little community in Colombia or Burkina Faso, both countries where some associations we are working with are involved in social development projects for poor communities.
Barbara commented on Beauty Flakes System