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Washington, DC, United States
"How far can you think?"
I've been a closet innovator for a long time in the bureaucratic environment of federal government. In these institutions innovation happens in spite of the organization rather than because of it. I have had the good fortune to work with some of the world's best innovators in trying to flip this around, and am still working at it!
Many try to continue to interact via conversation even when it no longer is possible. I was amazed recently to watch dementia patients entertained through karaoke accompanied by words displayed on a screen, which I'd have never thought of. I think through experimentation, we could more often find things that seem to resonate beyond spoken language.
"PHA is naturally occurring, compostable, and naturally degrades in marine and terrestrial ecosystems." As I scanned this idea, I had mixed reactions. As a non-chemist, I want to know exactly where this material comes from and what happens to it when it degrades. The quote here sounds good, but it's not compelling if I don't know for certain that it's as benign as advertised. If you said it comes from corn husks and turns into natural fertilizer, that would be more compelling.
Regarding using less packaging, it's not necessarily the solution people imagine. When using the sleeves on paper coffee cups, I usually have to use two of them to keep from burning my fingers. Economizing past a certain point can backfire. Reducing the plastic in bottled water may be perpetuating a problem rather than addressing it directly. Glass, aluminum, paper. Rather than struggling to make plastics workable, we really ought to pursue solutions we know will work.