‘15’ emerges as a response to the current work practice in Singapore. It encourages the practice of taking 15 min everyday sabbaticals at work - flexible, effective and responsible breaks for both employers and employees.
Simple, direct and easy to execute! the blue pole creates a casual excuse for strangers to start conversations! The idea is further enhanced with the bluetooth technology! A simple idea with a great potential to expand and create more meaningful journey for commuters!
Nice idea, very simple and direct! :) But I am just wondering, if the negativity of 'Earth Credit' may actually discourage food distributors and businesses to work with the supermarkets. Unless there is a big, global force to administer it, this 'license to harm the Harm' may harm many companies' brand images too.
What if we turn the tables? We award positive earth credits to food products / items which do not harm the environment. This encourages consumers to buy socially-responsible products. It doesn't harm business brand images and encourages them to find new ways of production that do not harm the environment. To add on, consumers can accumulate these positive Earth credits to exchange for certain socially-responsible products or items in the supermarket too. This may make it more manageable for a start. What do you think?