Lo-fi solution for places where technology is not prevalent. A mural is painted on a safe, trusted public space, it asks simply: "How Safe Are We All Feeling? On one side "I Feel Safe," on the other "I Think Danger is Coming."
Yesterday, IDEO San Francisco hosted a brainstorm to help spark ideas.
Opportunity Areas emerged around Signaling Danger, Leveraging and Linking Technologies, Risk Prediction, Hubs & Connectors, Motivating & Enabling, and Spreading Awareness
Hi Rachel: I was in the same group as Ben, and agree that your concept generated a lot of positive discussion and interest. The most exciting part was having an actual farmer in the room who is already doing this, so it really validated what you are suggesting. Great work, thank you for your participation. Very cool!
Hi David: I ran the group that explored this idea at the workshop - we all really loved it as a concept. One build was to explore the idea of heirloom varietals - rather than just celebrating imperfection, celebrate food diversity. Perhaps there is a call to action, along the lines of "Australia, Time To Reclaim Your Heirlooms," that asks the nation to look more broadly at what "good" food looks and tastes like. Agree with your idea of using celebrity chef-dom to push this - here in Australia, Masterchef is huge, so a "Masterchef Heirloom Challenge" could be really exciting. Thanks so much for your passionate involvement in this - it's a really great concept.