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Producers selling at Farmers' Markets like the returns generated by their direct-to-retail mode – but have a risk of unsold produce at the close of the market. Developing a subscription list of consumers who would be keen to buy surplus stock and mes

Producers selling at Farmers' Markets like the returns generated by their direct-to-retail mode – but have a risk of unsold produce at the close of the market. Developing a subscription list of consumers who would be keen to buy surplus stock and mes

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Helping my 6 year old daughter to realise her charity fundraising idea has taken me to my local Farmers Market each week – & I was struck by the positive energy and interactions taking place. It is so much more than a place to stock up on provisions

Helping my 6 year old daughter to realise her charity fundraising idea has taken me to my local Farmers Market each week – & I was struck by the positive energy and interactions taking place. It is so much more than a place to stock up on provisions

Photo of Paul Keys
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Paul commented on Closing the Farmers Market Loop

My concept is more about maximising the returns to producers, for sustainability of supply reasons,and allowing consumers who would not normally have access to these products (for reasons of distance mainly) to obtain them at normal price. My experience of Farmers' Markets is that they have quality goods unobtainable otherwise, and I want to find a way for these to be available to more consumers without diluting the returns-to-producers which normal distribution channels bring. I don't really see it a a second-tier cut price market

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Paul commented on I Love Our Farmers Market

thanks for saying that

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Paul commented on Closing the Farmers Market Loop

Thanks Louise.The whole idea came out of the benefits of the the producer-consumer direct interaction, which was identified as important for the producers ( totally aside from the margins of direct-to-retail) and answers all of the curiosities of the buyer, who take the opportunity to give some love back to the producer. I know I would pick up on opportunities to sample from other markets which I can't get to with this model