thanks for saying that

Thanks Louise.The whole idea came out of the benefits of the the producer-consumer direct interaction, which was identified as important for the producers ( totally aside from the margins of direct-to-retail) and answers all of the curiosities of the buyer, who take the opportunity to give some love back to the producer. I know I would pick up on opportunities to sample from other markets which I can't get to with this model

It certainly is a simple plan so far! The Farmers' Markets have an existing network on the internet, with a trusted brand, and a group of consumers who know and love the products, and who could be signed up to see regionally and nationally available product when they turn up at the physical market. They can write ratings of products they know . The Markets also have a relationship with the producers who have embraced the direct-to-consumer idea.


There is a tension for the Farmers' Markets to get behind a method of transaction which bypasses their physical marketplace, but they may welcome the opportunity to expand their activity and spread it over more days of the week. I can see it expanding the physical marketplace as more producers see it as viable to have a presence there to be included in this model. I see it as an opportunity to be a key player in a market full of lovemarks.

Distribution is the element which doesn't exist in the Markets' at present, and maybe for distant markets this would rely on things like Groupon activity, or food box providers like Ooooby handling logistics (or being a subscriber/buyer). Initially to keep things simple perhaps perishables are pickup only and non-perishable delivered distantly.

Sina,I don't know any app writers- or if I do they aren't letting on to me. I would be raving on about my dream list so they keep it quiet. I know people who are well connected in Farmers' Markets,one of whom is the local FM website designer and is totally switched on.

I love Open Ideo, I can see how this all builds up to impressive outcomes.