Yes it is a great waste of usefulness from petroleum since the 1970's for many aspect of our quality of life. Except the convenient disposal which no one did a risk analysis then ( sic ). I should know as I was in GE !!!.So how do we turn back the clock to pre 1970 so that the small plastics don't get into the environment?. The best "shock" treatment is an environmental tax of USD$1 per disposal for cleanup cost. Will some social re-engineering experts advise if the plastic disposal issues will per lick in 1000 days?  No worry of scalability!!!! Or what the next best way to walk the talk? Thank you for the conversation

WHAT If there is an environmental tax of $1 per cup WHAT will be the adoption rate? 100%?

The key to consumer behaviour change is how to make biodegradable packaging cheaper than plastic and same or superior benefits. To be able to jump over the "great wall", we need to have ample stock of agri-waste in the 3rd World to create value add by the BoP for jobs & equality. We are starting a  50Acres SuperOrganic  farm on repurpose off grid deforested barren hilly land to implement the Verti3D Space Farming for exponential 1000X yield of bio-produce per acre in Malaysia, 60 minutes north of Singapore. We will startup by 4th Qtr 2017 if we can arrange the funding
With exponential yield, each cattle do not need 4-10 acres to feed. We can drink Fresh Milk like good old days again in glass bottles.......ZERO PLASTIC CAP......So more land for other uses
We hope to green the desert-off shore-aerofarming cities so that everyone can eat fresh without packaging
The abundance waste has infinite possibilities to be use for bioplastic or circular upsize to alternative proteins for animals -fish feed
We aim to roll out to 1MILLION ecoKIBBUTZ Collaborative located 2 hrs from Big City or Town so that there is no more talks of last mile pains to transform 4Billion ( still counting...)  up the social ladder for 4P's Peace Prosperity People Planet.
AgSMART 4.0 is here NOW