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When a potential web entrepreneur starts configuring a business model around their core idea, they often do so by building it around one rigid model that is based on a number of fundamental assumptions which should (supposedly) drive success. but in reality these initial models rarely ever work as intended, and most start-ups that fail face this fate because they were not ready to face and deal with realities that deem their fundamental assumptions about a business model invalid, while those who succeed do so because they were agile and flexible enough to keep experimenting and modifying their business models in an iterative manner.

I strongly believe that exposing and training web entrepreneurs on lean start-up methodologies, which provide detailed approaches to progressively test and modify their business models, would significantly increase their odds of building successful lasting businesses.