Niu Niu Pan

Visual Graphic Designer

NBBJ

"A passionate designer"

Niu Niu is the alter ego of Ye-Niu Pan, a graphic designer currently residing in New York City. Choosing to appear in the design world as NN is more or less a reflection of her Gemini nature. NN originated from Niu-Niu, the pet name of her childhood, an intimate way of saying "little girl" in Chinese. Having practiced Chinese ink painting from the age of six, NN later decided it was her calling to become a designer because, in her (little-girlish) world-changing scheme, a designer signifies a charismatic figure, one that possessed a higher transformative power than a painter. After gaining her Master's degree in Academy of Art University in San Francisco, NN embarked on a journey to the Big Apple (with her beloved dog Lucky), determined to make her presence felt in the designers' world. In 2011, NN began her career as graphic designer at a local design agency. There she actively engaged in works of branding, packaging, print and web design. The time spent in the agency saw her mature as a multifaceted designer, who had made vital contributions to the team in developing a number of diverse brands. Two years into her work at the agency, NN deemed it was time for new opportunities. Starting from 2013, she worked as an in-house graphic designer for a global architecture firm. Since then she has perfected her skills in environmental graphic design, producing results that exceeded everyone's expectation. She also collaborated with the marketing team on various successful marketing collaterals. In the meantime, she was appointed as art director by a start-up team in the fashion industry, helping to make crucial decisions on their overall brand look and Web interface design. NN firmly holds the belief that design innovation can greatly improve people's life. Carrying such a faith, NN never stops learning new design techniques, and is constantly seeking inspirations from the inner and the outside world, where smart ideas blossom into life-changing designs.