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As simple as it sounds it's awareness! Sometimes without the numbers right in front of your eyes you forget, this links into a few other ideas about changing habits. Visual tools serve as a great reminder to customers that we need to be self aware of our habitual activities.

Congrats on making it to the refinement stage, great job!

Great concept and congrats on making it to the refinement stage! These important stats will be key to be making a change, will be great if Coca Cola could come to the party with your experiment idea.