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I really like the idea of a kickstarter campaign to see the uptake for the POC...great idea!

link

Neel commented on Swappetizer

There is currently a tv programme on channel 4 about smart foods which would give ideas on what you could swap foods to.

The power of the data you can collect from this is ridiculous. An easy way for the pilot programme was a simple dashboard which shows the most foods bought for example and gives one suggestion a month on what to cut out. Could be linked to other initiatives within this campaign about suggesting other similar foods!