This is a brilliant idea. I have worked around the Mt. Kenya region, specifically where HSHC is currently operating. I have witnessed firsthand wastage of crops/food especially cabbage and French beans during seasons of high production. Hence I support the idea of all inclusive intervention strategy from production information, financial access, cost effective business development services (inputs) and markets. The idea of advance payment by buyers to the farmers is quite new and unique in our context but worth exploring. As a new idea careful assessment of stakeholders involved is crucial before rolling out this aspect. This initiative needs to protect both the farmers and the buyers. Great caution is recommended.