OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more



(1) View all

Recent comments

(1) View all

Noah commented on –big data designed for small farmers

I am a farmer in Kenya. Let me start again. I am a young farmer in Kenya. I have been farming for the last 6years. 

Many people have been saying that young people cannot farm but I think the main issue is not the "age" of the farmer but where they can sell their produce. In the last 6years I have interacted with very many farmers including my own mentor who had almost given up because of lack of market.

I have also interacted with very many buyers (brokers, end-users  etc) who do not have consistent supply of farm produce. 

Therefore, where is the truth: is it No Market or No Supply? 

From a farmers perspective there is no organized form of market linkage that TRULLY helps the farmer. Most of the websites (and they are very many including NGOs) as well as the social media pagesonly act as a classified advertisement pages but without a guarantee of market linkage. Even though it might be there, who has rated the buyers? 

Georgia, I think this is a very good solution to the farmer worries of market. I hope it will helps farmers get back more from their efforts and in the end help reduce the food wastage in my dear country. In fact I hope it will lead to more contract farming because buyers will get more farmers who can guarantee quality produce and for the farmer the confidence to do their best to maximize their production