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Marta commented on NIKE SHELL

I really support this idea. I think it gives a practical and useful solution. Almost everyone has a personal computer so there's plenty of people who could be interested in. This will allow Nike to enter in a new market where the target is practially the same as Nike's customers, so it will be really easy to get them. I think you should try to do it as stylish as possible because this is one of the most valuable properties of Nike.