OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more
I am passionate about:
Storytelling, ideas of all kinds, seeing the world, skiing, hiking, I love to do ballet and jazz, my friends, family and community.
A little known fact about me is:
My name is written in a small book in a tin box at the top of one of the Swiss Alps highest summits.
Show my name on the attendees list for events I am attending:
Writer, Associate Creative Director
"Step by step, the way to do it will reveal itself."
Despite all the amazing things technology can do, I'll always believe the humble pen is among the mightiest of communication tools. I've used mine to jot down thoughts that went on to become global ad campaigns and indie films. Each project has taught me a whole new set of things about life. Day to day, I work in advertising which is always a fascinating tangle of strategy, personalities, storytelling with a pointed end game, and it's taken me to some cool corners of the world. And I've found it's good to always have a pen handy. You never know what's next. I like that. I'm ready.
Marea, thank you for commenting on my idea about robots and care. I think you have a very good idea here, as well. Millennials are particularly interested in giving back to the world they live in, and participating in productive ways. Your idea is an excellent match with this desire and gives them a clear avenue by which they could become involved. And, in addition to the practical nature of providing valuable employment opportunities to a motivated, under-utilized group, the idea also provides something very precious for the end-of-life experience - contact with a younger person. It's possible such contact could have many benefits for both the millennial palliative assistant as well as the individual receiving care. There is wisdom to be shared between the two, from both, and that could become a way to have a richer understanding of one's own experience, as well as the other person's. I'll just say it - youthful energy is wonderful to be around. The millennial palliative assistant brings this with them as well. As assistants, in addition to learning the very important elements of physical care, one part of the training might be focused on the humanity and emotional factors that are involved. In the bigger picture, such involvement could lead to a greater longterm empathy for others among the assistant trainees in this program, and the world can always use more of that. I appreciate your thinking very much, and hope this idea continues to develop. Melinda