While the discovery of renewable technologies such as solar power and wind play a crucial role in reducing carbon emission, so do the business models that are used to bring these technologies into the market. Distributed Power Generation is both a technology and a business model that can be used to disrupt the stronghold that utilities have on the energy market. Deregulation of energy markets could be the solution to the problem, provided that Governments are committed to not using regulation as a means to thwart market activity that would favour renewable technologies over traditional fossil fuel non renewables such as coal and gas.
Atttached herewith is an article that explores the idea of Energy Utilities being disrupted by Distributed Power Generation:
YELOHA - THE IMPLEMENTATION OF SOLAR PANEL SHARING IN THE UNITED STATES
Solar panel sharing is an existing business model that is currently implemented in Boston, Massachusetts. Yeloha is a Boston-based startup, that crowdsources solar technology by connecting individuals together and encouraging them to share in the solar power revolution (Hodgkin, 2015). Yeloha serves as an intermediary assisting consumers with the installation of solar panels and connecting these panel owners with other consumers who want to utilize solar energy (Hodgkin, 2015). ‘The system operates by relying on consumers who own solar panels (aka ‘Sun Hosts’) to provide the electricity that is shared among the Yeloha community’ (Hodgkin, 2015). ‘These sun hosts use the energy that is generated by their own solar panels to reduce their own electrical bills as well as share and distribute their supply of solar energy within the community’(Hodgkin, 2015).
Consumers who do not qualify for solar panel installations (i.e. Sun Partner) can also take advantage of the cheaper prices by obtaining their solar energy from the Sun Hosts rather than directly from the incumbent energy providers. This arrangement benefits communities as it brings solar energy and its cost savings to a broad range of people who would otherwise be using non-renewably generated electricity from their local utility company (Hodgkin, 2015).
Attached herewith to this post are two articles that discuss the Yeloha Business Model:
TESLA POWERALL - A BATTERY ENERGY STORAGE SOURCED BY SOLAR PANELS This is an innovative technology and business opportunity that is currently being implemented by the company called Tesla. Their product is called Powerall and it is a home battery that is used to charge and store energy generated from solar panels. This battery acts as a safety net for power outages for both residential and commercial consumers as they reside in areas where the utility grid is unreliable or prone to storms. Powerall battery is a business solution that resolves a social problem. It also assists consumers with reducing their electricity bill and provides further incentive for consumers to purchase and install solar panels. This business solution begins the transition to renewable technologies for energy provisioning potentially reducing carbon emissions.
I have attached a link herewith to the Tesla website. There is also a video on this webpage for the Tesla Powerwall launch event in Los Angeles on April 30th, 2015.