Children want the chance to help out, and when given a challenge, they automatically "get creative" to think of solutions outside of the box. Praising them for solutions that may even be "unconventional", can improve confidence. A personal account.
Thanks for the input Meena and Beau, especially for those links Meena. I do believe that there should be written guidelines, as well as a group of qualified individuals who can determine whether it is innovating for world benefit.
Beau, I would hope that having a catalog of these advertisements will create more transparency to prevent companies from greenwashing, as well as educating the public to see through it.
Maybe a public opinion portion can be added, to stimulate conversation and shared knowledge among people, in the way that Brandkarma rates brands.